Pontefract Cycling Festival

Project Details

As part of our growing presence within the cycling world, we were approached by Dame Sarah and Barney Storey to give their successful cycling team, Podium Ambition a new look for the 2016 season. To lift their image to the next level, we worked closely with Dame Sarah, developing a new identity and a new look responsive website that gave the team a platform to promote their sponsors, post results and keep fans up to date important team news.

Podium Ambition Pro Cycling Powered by Club La Santa makes its professional debut in 2016 to coincide with the launch of the UCI Women’s World Tour. The team will work across a range of disciplines from road, criteriums, time trial and track, riders on the team are all British or British based and want to further inspire and impact on the number of women participating in cycling around the UK.

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